Monday, April 7, 2008

A Beer by Any Other Name ...

Imagine you have a brewery (I now have Señor Gato Gringo's attention) and your master brewer has just developed a new beer. Maybe it's a lager, maybe it's an ale. And arguably the only thing better than drinking your new beer - assuming it isn't totally crap - is christening it. For surely naming a beer is tantamount to naming your child - although arguably, if you give your child a crap name (like Enid or Troy), s/he can change it later on. But for weal or woe, your beer is stuck with it.

The Beerosphere is awash with fabulously bizarre beer names. Dead Guy Ale, Alimony Ale, Mort Subite (Sudden Death), Snowblower Ale, Seriously Bad Elf, Moose Drool and Arrogant Bastard all promise to quench the seeker's thirst with varying degrees of success (and good taste).

My favourite beer name is Mezquita - mezquita being Spanish for mosque - brewed by the Grupo Cervezas Alhambra. The unofficial official story is that the brewery, based in Granada, came up with the name in homage to its neighbouring city of Córdoba. At least that's one version.

One can't help but wonder if it was an agent provocateur of sorts to Spain's Muslim community. A community that has strong historical ties to Andalucía in so much as Moors from North Africa had invaded the region and ruled here on again/off again (although mainly on) for almost 800 years. And Córdoba was its jewel in the crown. Surpassing those
poseurs Cairo and Baghdad in its scientific innovations, education, arts, and culture, Córdoba was the first city in the world to boast indoor plumbing and street lights.

In 997, Moorish ruler Mohammed ibn Abu-Amir al-Mansur led a raiding party as far north as Santiago de Compostela. After his horse drank holy water from the church fountain, al-Mansur ordered that the church's bells be strapped to the backs of those Christians unlucky enough to be standing around with their thumbs up their asses and carry them back to Córdoba - a bracing 800 kilometre walk. Then he had the bells melted down to make lamps for the city's grand mosque.

A bit of a slap in the face.

But in 1236, Ferdinand III and his Christian forces retook the city. F-3 ordered that the mosque's lamps be strapped to the backs of those Muslims unlucky enough to be standing around with their thumbs up their asses and carry them back to Santiago de Compostela - a bracing 800 kilometre walk. Then he had the lamps melted down to make bells for the church.

A bit of a slap in the face.

So "Mosque" Beer ... a bit of a slap in the face? Hard not to think so. Naming a beer - even an amber beauty like Mezquita - after Islam's primary place of worship is a bit ...well ... cheeky. You can get away with stuff like that with the Catholic church. After all, monks were history's first master brewers and brewed the world's best beer. In one of Señor G.G.'s previous incarnations he was undoubtedly a Trappist Monk. A very happy one.

I don't know what Islam's response - official or unofficial - was to the brewing - or more accurately, the naming of Mezquita. I can't imagine that they were overly thrilled. But perhaps the best revenge is knowing that Islam has finally ousted Roman Catholicism as the largest religion in the world. Revenge, as they say, is a dish best served cold. And a glass of Mezquita is best served at 4-7 ºC.

223 comments:

«Oldest   ‹Older   201 – 223 of 223
Anonymous said...

We're a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You have done a formidable job and our entire community will be grateful to you. just click the next web page

Anonymous said...

If you are hosting the next Poκer party at your home, hеre are
ѕome grеat Pokеr party foods аnd Poκer ρarty decorations that аre eaѕy to maκe and wіll not brеak the bank.
Peter Piper Pizza Coupons-Ρeteг Piper Ріzza Coupоns:Peter Piper
Pizza can be a family pizzа сhaіn operating 45 company restaurаnts and 60 franchiѕes inside the U.
Roll each ρoгtion into the thickness of
а broom hanԁlе.

My sitе - pizza pan akron market

Anonymous said...

Нey there Ӏ am sο delighted I found your
website, Ι really found you by aсcident, whilе I was rеsearching on
Askjеeve fоr ѕomething else, Anуhow Ι am
here now and would јust like to say κudos for a inсredible
poѕt and a all гounԁ exciting blοg (I also love the themе/ԁesign), I
don�t have time to look оver it all at the
minute but I have boоκ-markeԁ іt and also added
your RSЅ feeds, so ωhen I hаve time Ӏ wіll be
bacκ to read a greаt ԁeal more, Please do κeeр up the ѕuperb b.
This Web site

Anonymous said...

Usеful info. Fortunate mе I found your website by accident, and I am shockeԁ why this
accident didn't happened in advance! I bookmarked it. 1

Anonymous said...

What a material of un-ambiguity аnd preserѵeneѕs of precіоus knoωledge about unexρected еmotіоns.


Аlѕo visit my ωеb-site :: payday loans

Anonymous said...

Thankѕ for finallу talkіng about > "A Beer by Any Other Name ..." < Liked it!

Here is my page - payday loans

Anonymous said...

Hi! I know this is somewhat off topic but I was wondering
which blog platform are you using for this website?
I'm getting tired of Wordpress because I've had problems with
hackers and I'm looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

Look into my site ... windows live hotmail

Anonymous said...

Hi therе tο еvery bоdy, it's my first pay a quick visit of this blog; this weblog includes amazing and genuinely fine data in support of readers. Suggested Internet site

Anonymous said...

Link exсhange is nothіng else еxсeρt
it іѕ just plaсіng the othеr person's webpage link on your page at proper place and other person will also do same in favor of you. http://www.getbackyourexnow.com/boyfriend-problems-new/how-to-get-your-ex-Boyfriend-back/

Anonymous said...

tramadol online tramadol high liver enzymes - tramadol hcl reviews

Anonymous said...

ωhoah this ωeblog is еxcеllent i really liκe
studying your pоsts. Keep up the good work! You realize,
many people are loοking aгound for thіs info, yοu can aid them
grеatly. http://richpinhead.com/MarthaK32

Anonymous said...

Hі thеrе mateѕ, how іs the whole
thing, anԁ what you desiге to saу аbout
this pіece of writing, in my view іtѕ in faсt awesome
in favor of me. mouse click the next document

Anonymous said...

You are so awesome! I do not think I have read something like that before.
So great to discover another person with some original thoughts on this topic.

Seriously.. many thanks for starting this up. This web site is something that is needed on the
internet, someone with a little originality!

Also visit my blog; Http://Www.Cybersulutnews.Com/

Anonymous said...

http://hermeshandbags.finniwolf.com beach beyond the summer put together marriage ceremonies will definitely be developing incredible buzz everyday, studying again can be, This is those practical articles that will be humorous which at this time wasn a good amount of coming about. i recall a few periods when Isabelle was first possessing this lady abilities as well as Shawn was asking professionals Tess to get in and save some cash the g. p.
http://hermeshandbags.finniwolf.com

Anonymous said...

Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about, why throw away your
intelligence on just posting videos to your blog when you could be giving us something enlightening to read?



Also visit my site ... workouts to jump higher

Anonymous said...

Really when someone doesn't be aware of after that its up to other users that they will help, so here it occurs.

Feel free to surf to my page ... http://www.linux-dubai.com/

Anonymous said...

http://prixviagrageneriquefrance.net/ commander viagra
http://commanderviagragenerique.net/ viagra commander
http://viagracomprargenericoespana.net/ viagra generico
http://acquistareviagragenericoitalia.net/ viagra generico

Anonymous said...

What's up to all, how is all, I think every one is getting more from this web site, and your views are good for new users.

Here is my web site; www.2ndhandsale.com

Anonymous said...

Your means of explaining the whole thing in this article is truly fastidious, all be
capable of without difficulty understand it, Thanks a lot.


Review my webpage :: Hack Twitter

Anonymous said...

I love what you guys tend to be up too. This sort of clever work and reporting!

Keep up the awesome works guys I've added you guys to our blogroll.

My web blog Aimbot modern Warfare 3

Anonymous said...

I like the valuable information you provide in your articles.
I'll bookmark your blog and check again here regularly. I am quite certain I will learn plenty of new stuff right here! Good luck for the next!

Here is my weblog :: exercises to improve vertical leap

Anonymous said...

Nice blog here! Also your site loads up fast!
What web host are you using? Can I get your affiliate link to your host?
I wish my web site loaded up as fast as yours lol

Feel free to visit my homepage ... workouts to increase vertical jump

Anonymous said...

If some one needs expert view regarding running a blog afterward i advise him/her to
visit this website, Keep up the pleasant work.

Also visit my weblog: ranking kredytów (http://www.katalogkredytow.pl/ranking-kredytow-hipotecznych/)

«Oldest ‹Older   201 – 223 of 223   Newer› Newest»